Branding & strategy
Much more than a ‘lick of paint’ - our branding and strategy service brings clarity, perspective, vision and continuity - providing you the tools and vision to take your business forward.
Above: Recent work for LINKS Recruitment included a 360 brand overhaul from development of a group website and umbrella company through to 3 brand identities, messaging systems, photo & visual capture and marketing assets to support the sales process
We develop, shape and make brands
From flexible identity systems through to comprehensive brand guidelines for your teams to follow. Not only do we ‘design’ brands but also work with you to create brand communication systems which flow into all your brand touchpoints - from how you answer the phone through to how you represent your company on social media.
Our branding experience spans from the rebranding of existing companies, entering mid-way through a brand’s existence to ‘set it in stone’ through to elevating a brands’ visual image to compliment their identity.
Brand consultation & research
Before any design takes place - we want to know who your customer is. Maybe you don’t know. Maybe you’ve got several. Creating clear audiences from the start allows better design pathways and user journeys at all touchpoint with your brand. We can help or advise how to get this information.
Part of designing your brand is designing for your audience(s).
We look at your current brand - your ethos, your communications, your optics - and engage with regular users and stakeholders to understand where it currently sits in the market.
Our research can extend to comprehensive competitor research, data and analysis of your online traffic,
Strategy & roadmap
We devise the strategy to elevate your brand into the next stage of its growth; new markets, new ways of communicating, new opportunities.
Our strategy can include a full approach to how you communicate on different channels through to how you will actually implement a brand roll-out.
What about digital strategy?
We believe that brand strategy and digital strategy need to be understood and devised at the same time.
Brand identity
Once we collectively understand what we are ‘selling’, to whom, why and where we can start to design the brand. This is the brand identity.
Brand identity includes much more than a logo - it includes messaging systems (for internal and external use), values, colours, typography, voice, logo design, art direction and concept application to all your current brand’s touchpoints.
We produce standalone and digital brand guidelines for organisations to use as their toolkit to take their brand forward confidently.
Recent branding projects
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Links Recruitment
A complete re-brand and digital overhaul for UK recruiter, Links Recruitment. From messaging and brand identity through to brand imagery and encompassing sub-brands - we delivered a complete support system behind the visuals.
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Genesis Biosciences
Digital strategy, design, online, marketing video and 360 brand support for this international leader in microbial production who works with top brands throughout the world.
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GJ Planning
Renaming, brand identity, website, visuals and supporting materials for well respected South Wales town planning agency.
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Sherman Theatre
Complete rebrand and renaming for Sherman Theatre - from stakeholder consultation and workshops to a full identity system for all their team and partners to work with.
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Isoclad
Brand strategy, research, identity, guidelines, website and digital design for UK thermal insulation cladding company.
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Blue Self Storage
Brand strategy, design and online development for the launch of UK storage provider, Blue Self Storage
Our branding experience
Like the cut of our jib?