Branding

Naming, shaping, creating, designing, guiding and inspiring brand identities.

Branding is so much more than a ‘lick of paint’ and a new logo - we help bring clarity, perspective, vision and continuity.

We develop, shape and make brands

From flexible identity systems through to comprehensive brand guidelines for your teams to follow. Not only do we ‘design’ brands but also work with you to create brand communication systems which flow into all your brand touchpoints - from how you answer the phone through to how you represent your company on social media.

Our branding experience spans from the rebranding of existing companies, entering mid-way through a brand’s existence to ‘set it in stone’ through to elevating a brands’ visual image to compliment their identity.

Brand consultation & research

We look at your current brand - your ethos, your communications, your optics - and engage with regular users and stakeholders to understand where it currently sits in the market.

Competitor research identifies the key players in your market and shines a light on opportunities that are available and how you can resonate in your marketplace.

Brand strategy & roadmap

This is where you’re going next.

We devise the strategy to elevate your brand into the next stage of its growth; new markets, new ways of communicating, new opportunities.

At the end of this stage we know exactly where we are going and more importantly, how we are going to get there.

Brand design

Once we collectively understand what we are ‘selling’, to whom, why and where we can start to design the brand.

Brand design includes much more than a logo - it includes messaging systems (for internal and external use), values, colours, typography, voice, logo design, art direction and concept application to all your current brand’s touchpoints.

We produce useful brand guidelines for organisations to use as their toolkit to take their brand forward.

Recent branding projects