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Red is Green: The eco-flame in our digital marketing practices
At burningred, we believe in the power of digital marketing to transform businesses. But, we also believe in powering our digital and business practices through responsible eco-choices.
For Christmas, we're supporting Huggard, a homelessness centre in Cardiff
Forgoing corporate Christmas cards or Secret Santa, this year we're donating to Huggard. They provide support for those sleeping rough in Cardiff to find food, a warm place to stay, and the chance to rebuild their lives.
The secret design psychology of book covers
Does the old adage, ‘Never judge a book by its cover’ still hold firm when that’s exactly what you’re supposed to do? In this article, Meg explores the secret design psychology of book covers - looking at why publishers make certain choices, and what tricks are used to make us choose one book over another.
What makes a good story? Storytelling for business 101
Our Digital Marketing Manager and resident storyteller, Meg Hodson, explains how brands can tell their stories through video to improve how potential customers respond and develop brand affinity.
Back to the future: 5 types of video your business should be using in 2021
For businesses who know they need to invest in making video content (that’s all businesses, by the way!), here’s our rundown of the 5 best types of video to make in 2021 that you can safely make with a little planning.
Lights, camera, science! ‘The science behind’ Genesis Biosciences probiotics
We recently visited the Genesis Biosciences Cardiff HQ to film safely with 3 of their Ph.D. scientists, as they talked through the science behind probiotics (the non-yoghurt kind), what makes disinfectants work, and how cleaning can be eco-conscious - all for an upcoming video marketing campaign to showcase ‘the science behind’ their products.
Top Instagram marketing tips for business wanting to get more from the ‘gram!’
Instagram is an ever-evolving platform that keeps on continuing to knock the ball out of the park with the number of daily users it receives year-on-year. Our business and brand Instagram feeds play a crucial role in our marketing strategy - they can be the make or break of a customer's purchase! There are many hidden gems to Instagram marketing, so what’s not a better time than now to find them all
How to set up a productive editorial team to create website content
In this current time (March 2020 - hello, government-mandated isolation), working together collaboratively and cohesively is crucial for businesses producing marketing outputs. We look at how to formulate an editorial strategy for your content marketing & execute it for maximum success.
The adventures of burningred's intrepid explorers: Bwlch Mountain with Sherman Theatre
When shooting a photoshoot in Wales, there are three things you can always, always, expect to happen: (1) you will attract the attention of the locals, be it good or bad, (2) it will be skin-flinchingly cold, and (3), there will be sheep.
Humanise your brand & connect with your audience - 2020 update
We believe one of the most important things for any brand to be is 'real'. How do you do that? Through content marketing that shows off your greatest asset - your team - and speaks directly to customers. Use our 5 key points to help you humanise your brand & connect with your audience.
5 ways to make your content marketing harder, better, faster, stronger... - 2020 update
From real-world results, we provide our best ways to make your content marketing work harder, better, faster & stronger so you can publish with a plan and a purpose.
How can I protect my brand? We chew the fat with IP experts from Abel & Imray
If you love your brand then we’re pretty sure that you won’t want any part of it to be stolen from you - however, the world of trade mark law can be tricky to navigate. We talk to Danielle Cooksley from Abel & Imray and get an answer to the question ‘how can I protect my brand?’
The power of a sneaky peek: the best behind the scenes marketing
Behind the scenes marketing - it sounds exclusive, it has a Hollywood air about it and it's a way of working what you've already got, for no extra cost. My name is Heather and before I entered the world of marketing I worked as a journalist. This is because I'm nosey and want to know what's going on behind the curtain.
10 films with amazing marketing campaigns (2016)
What's a movie without a marketing campaign? What's a film without an explosive impact on social media? Judging by recent years, it's clear the public wants great marketing; films with amazing marketing campaigns and innovative advertising are faring much better than films that rely on one trailer and little else. As marketeers & movie fans, we've listed our top 10 movie marketing campaigns for your cinematic enjoyment..
From paper to photo to award-winning play: Iphigenia in Splott
It's great to see Sherman Cymru's very own production Iphigenia in Splott continuing to make the rounds in the UK. We were commissioned to help conceptualise and create Iphigenia in Splott's main image for promotional endeavours. The one shot, as you'd expect with advertising and press photography, was intended to feature on programmes, leaflets, posters, adverts, e-trailers and billboards.
Breaking brand: when advertising goes wrong
What do you do when your brand blows up in the worst way possible? We take a look through at some spectacular brand brand mistakes and when advertising goes wrong…
The burningred content marketing strategy commandments
We eat, sleep and breathe content and all things to do with content marketing (honestly, we do!). We decided it was high time to draw on our collective (and individual) experience of producing content of all shapes and sizes and discuss what we feel are the key ingredients required to cook up a sizzling content marketing strategy.
Work experience superhero or disappointment in disguise?
The old myth is true, doing Work experience in a digital marketing agency can lead the way to getting a job. Everyone at burningred, has been employed as a direct result of either doing freelance or work experience in the studio.